Well, most of you who follow me on Twitter or are on my GTalk friend list have perhaps already seen this. But those who haven’t here is the unveiling of  Startup Crush.

It is a Digg-styled clone catering to the niche of news, reviews and information about technology startups. I don’t yet know whether this is going to be focused on Indian startups alone or will want to continue to cover global startup news. An interesting section added there is that of Startup Jobs, which I hope many startup job consultants will make use of to get to the right audience.

And personally, this is an experiment on how user generated content and a social community can be rallied along for a particular subject.

Love to know your comments/reactions on Startup Crush.